- International tourists
- Racing teams
- Corporate sponsors
- Global media
- High-spending visitors
- Flights
- Hotels (click here to check the rate now)
- Shopping
- Food
- Entertainment
- Transportation
Where Will Most Visitors Stay?
Most international visitors will likely stay around:
- KLIA
- Sepang (click here to check the rate now)
- Putrajaya
- Cyberjaya
- Kuala Lumpur
Many may also combine their trip with sightseeing around Malaysia. Instead of just watching Formula 1, they may spend several extra days shopping and travelling.
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| Sepang International Circuit | Attractions |
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Local Companies That Could Benefit 💝💝💝
1. IOI Properties Group Berhad
One obvious beneficiary is IOI Properties. Its flagship developments include:
- IOI Resort City
- IOI City Mall
- Hotels within the integrated township
Why could it benefit? Simple reason, visitors attending Formula 1 may:
- Stay at nearby hotels
- Shop at IOI City Mall
- Dine at restaurants
- Visit attractions within the township
2. Mitsui Outlet Park KLIA Sepang
Located just minutes from KLIA, Mitsui Outlet Park is expected to enjoy increased visitor traffic. Many international travellers love outlet shopping.
Imagine arriving one day before the race. Instead of staying inside the airport, visitors could:
- Buy branded goods
- Eat at restaurants
- Spend several hours shopping
Large international sporting events often create this type of retail spillover.
3. Malaysia Airports (KLIA)
Although Malaysia Airports Holdings Berhad (MAHB) was privatised and delisted in 2025, KLIA remains one of the biggest beneficiaries. Higher visitor arrivals mean:
- More flight movements
- Higher airport retail spending
- More parking revenue
- Increased logistics activity
Even though retail investors can no longer buy MAHB shares, the airport ecosystem itself will still benefit.
4. Airlines such as AirAsia X (AAX) and MAS
More tourists usually mean:
- Higher flight bookings
- More regional travellers
- Better seat occupancy
- Tourism packages
Low-cost carriers like AirAsia could experience increased demand from countries such as:
- Singapore
- Thailand
- Indonesia
- Australia
- India
Many Formula 1 fans travel specifically to watch races across Asia.
5. PETRONAS
PETRONAS has long been closely associated with motorsports. As the naming-rights partner of the Sepang circuit, Formula 1 provides another global platform for:
- Brand exposure
- Premium fuel marketing
- Lubricant products
- International visibility
Although Formula 1 itself lasts only a few days, the worldwide television audience numbers in the hundreds of millions.
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| Picture credit: Mercedes-AMG PETRONAS F1 Team reveals its 2026 Challenger - Mercedes-AMG PETRONAS F1 Team |
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Small Businesses Could Be Big Winners Too 👏👏👏
The biggest winners are not always listed companies. Many SMEs could enjoy higher sales. Examples include:
- Hotels 🏨 (click here to check the rate now)
- Restaurants
- Cafés
- Car rental companies
- Ride-hailing drivers
- Souvenir shops
- Convenience stores
- Travel agencies
- Photography services
- Tour operators
For many local businesses, Formula 1 weekend could become one of the busiest periods of the year.
Who Controls The Ticket Sales?
According to the announced arrangement, the Bahrain government will:
- Determine Formula 1 ticket prices
- Receive the revenue from ticket sales for this one-off race
This means Malaysia's direct economic benefit comes mainly from:
- Tourism
- Hospitality
- Retail
- Transportation
- Food & beverage
- Local business spending
Rather than ticket revenue itself.
The return of Formula 1 to Sepang is more than just a sporting event — it is an economic opportunity for Malaysia.
From airlines and shopping malls to hotels, restaurants and transport providers, many sectors stand to benefit from the influx of international visitors.
Whether you're a Formula 1 fan, an investor or a business owner, the Sepang race in October 2026 will be an event worth watching — both on the track and in the economy.
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