In today’s fast-evolving financial world, investors — especially digital-savvy Malaysians — are demanding more than just access to trading platforms. They want incentives, personalisation, and an engaging experience that adds value to their journey.
Enter Shares2U, Bursa Malaysia’s latest innovation aimed at transforming how retail investors interact with the capital market.
What is Shares2U?
Shares2U is a securities transfer scheme designed to allow Participating Organisations (POs) — think of them as licensed brokers — to reward retail investors with listed shares on Bursa Malaysia.
Yes, you read that right: actual shares, not just cashback or vouchers.
Whether you're a first-timer opening a CDS (Central Depository System) account, reactivating a dormant trading account, or actively executing trades, Shares2U enables you to be rewarded with shares for your activity. It’s a fresh, tangible way to kickstart or boost your investment journey.
Why Does It Matter?
Shares2U is more than just a marketing gimmick — it’s a strategic move to broaden retail participation in the Malaysian capital market. The initiative is tailored to 3 types of investors:
- New investors – Encouraging them to take the first step into stock market investing.
- Dormant investors – Motivating them to reengage with the market.
- Active investors – Rewarding them for continued participation.
This also gives brokers a powerful tool to run more engaging and value-driven campaigns. Instead of the usual rewards, they now have the option to gift actual equity in listed companies, thereby deepening customer loyalty and creating more meaningful investor relationships.
What's Next?
At launch, 7 major POs have signed up to participate in Shares2U’s inaugural campaigns, with more expected to follow. This opens the door to potentially thousands of retail investors gaining their first exposure to shares through strategic campaigns and promotions.
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| Dato’ Fad’l Mohamed (centre, back row), pictured with representatives from the wider group of Participating Organisations at the launch of Shares2U. |
- AmInvestment Bank
- CGS International Securities Malaysia
- Hong Leong Investment Bank
- Kenanga Investment Bank
- Malacca Securities
- Maybank Investment Bank
- Moomoo Securities Malaysia
Whether you're just getting started or looking to deepen your presence in the stock market, Shares2U offers an innovative entry point into Malaysia’s capital market — rewarding, literally and figuratively.
👉 Want to stay ahead in Malaysia’s evolving financial scene?
Follow Finance Malaysia Blogspot for more updates, tips, and insights on what’s shaping our markets. Don’t miss a post — your investment journey starts here!
Follow Finance Malaysia Blogspot for more updates, tips, and insights on what’s shaping our markets. Don’t miss a post — your investment journey starts here!
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